With the rev of engines and a toast to community, Royal Enfield’s newest dealership at Burleigh Heads officially opened its doors, blending old-school craftsmanship with a modern, ride-together spirit.
This week saw an industry event to celebrate the opening of the latest Royal Enfield dealership, at Central Drive, Burleigh Heads on the Gold Coast.
The opening is the culmination of the substantial efforts of proprietors Tobin Page and Alex Goldenstein (under the brand GRID Motorcycles), and creates the latest distributor for Indian-manufactured Royal Enfield bikes, part of the Urban Moto Imports (UMI) stable of import brands. It was a night short on formalities, but in a very brief speech, Page highlighted the importance of building a community around ownership of these bikes rather than just a dealership.
This is something UMI was willing to support, given the success of the concept in Sydney with the 2024 opening of the flagship Moto Machine dealership. In addition to a showroom of beautiful bikes, the premises will incorporate a member’s lounge as the community concept is to have owners ride together and gather back at the premises to chat about the bikes and their rides. Obviously there is a full service capability on the premises, and experienced on-site fabricators are able to modify bikes prior to delivery.
It’s amazing to see the success of this Indian brand, which has produced bikes for well over a century. For anyone travelling in India 20+ years ago, the 350 bikes could be seen everywhere, but the thought was that these were more of a domestic bike. This is clearly no longer the case, as UMI reports in excess of 15,000 owners in Australia and over 50 affiliated dealerships.
The Indian company also reported 1 million annual sales for the first time ever in the year ending 31 March 2025, so clearly it is a behemoth in the global motorcycle industry.
With LAMS approval, the full Royal Enfield range is suitable for learners right up to experienced riders, and the brand is taking a key place in the intermediate-size bike market. UMI reports a strong order book for the Himalayan 450 and Classic 650 bikes, and they also see strong demand for the smaller 350 range.
Of the 650 range, the Cafe Racer was the standout in terms of looks, and the Shotgun (more of a bobber-style bike) is a real head-turner. The single piston 450 Guerrilla aims at the younger audience, and is delivered in brighter colours to stand out more to the youth.
The bikes look heavy, partly reflecting the styling and use of heavy steel, but this gives them a tough durability, and apparently adds to their stability. The simplicity of the setup lends itself well to modification, in addition to a full range of after-market accessories allowing the customer to access a highly-personalised end product.
Purpose Built Moto were also on hand with their modified Meteor 650 at the dealership, which provided the centre of attention for the evening, with its hand lever-operated gear shift, stunning front forks and the chrome exhaust setup.
In 2026, Royal Enfield has plans to distribute its Electric Bike, the Flying Flea, which will eventually slot in at the Burleigh dealership well, given Tobin and Alex’s previous ownership of an EV-bike seller just behind the new premises.
Expect to see a lot more of these great looking Indian-manufactured bikes around the Gold Coast in coming months, along with a thriving community of owners.
The post Royal Enfield opens new Burleigh Heads dealership appeared first on Australian Motorcycle News.
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