As MV returns to independence after its short-lived period as KTM’s stablemate, the company readies all-new models
Despite the financial problems that were dogging KTM and its parent Pierer Mobility last year the company went ahead and extended its shareholding in MV Agusta from 25.1% – held since 2022 – to a controlling 50.1% stake. That meant when KTM and two of its subsidiaries fell into self-administration in November, MV Agusta was rapidly back on the market and a deal was done in February this year to return Pierer’s 50.1% stake in MV to Art of Mobility – a company owned by MV’s former owners, the Sardarov family.
MV Agusta’s Schiranna factory on Lake Varese
While the sale has still to be fully completed, MV Agusta has put out a statement to confirm its health as a brand and give a glimpse into the future with the first clues to new models that will be unveiled before the end of 2025.
Among the challenges are the need to establish a new logistics network, as KTM and MV have been sharing the same importers, spare parts supplies and component sourcing. MV says it’s now working to finalise a deal with a ‘global logistics partner’ to manage its spare parts supplies, and hopes to have the new system up and running by the end of the year. In the meantime, it continues to share KTM’s network. MV is also in the process of establishing independent regional offices in key markets to act as importers, as well as striking deals with other importers in smaller countries, and says that its global dealer network remains in place and will expand.
When it comes to new bikes, MV says that a new motorcycle that ‘will represent a breakthrough in its segment’ is due to be revealed later this year, just before November’s EICMA show in Milan. The company says the bike uses “only 1% carry-over parts from the previous generation” – indicating that it’s a machine that replaces something in the existing lineup rather than an additional model. Whether it’s part of the firm’s three or four-cylinder ranges remains unanswered at the moment.
Also confirmed is a completely new engine, which will be shown in prototype form at EICMA this year, suggesting it’s heading for production no sooner than 2027. Described as ‘redefining hyper-performance in the motorcycle world’ the engine’s existence hints that MV is preparing a new superbike to finally replace the F4, which ended production back in 2018 in the face of Euro5 emissions rules.
The 921 S concept unveiled at EICMA
On top of all this, MV wants to make its bikes more accessible to a larger number of customers, not necessarily through cheaper prices but via a wider array of buying and finance options.
Luca Martin, MV’s Executive Director, said: “What we’re accomplishing at MV Agusta nowadays is truly special. Considering the challenges we’ve faced since the early days of KTM’s financial difficulties, the progress made in such a short time speaks volumes about the strength and dedication of our people. Across every area—operations, design, production, and many more areas —we’ve seen a remarkable response. From Schiranna to every part of our worldwide network, the team has embraced this new chapter with determination, passion, and a deep sense of responsibility. I’m proud of how far we’ve come—together—and even more motivated by the road ahead. MV Agusta is not only reaffirming its independence; it’s laying the foundation for a new era built on excellence and authenticity.”
The post MV Agusta ready for the future without KTM appeared first on Australian Motorcycle News.
Recommended Comments
There are no comments to display.