ZERO Motorcycles fire sale signals electric brand demise in Australia

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ZERO Motorcycles’ local arm is liquidating its assets, signaling the end for the fledgling electric motorcycle brand distributed under Peter Stevens Motorcycles. 

ZERO Motorcycles Australia’s remaining stock will be sold off by Pickles over four liquidation auctions, a move seemingly forced by the recent Peter Stevens retail group break up.

Approximately 420 ZERO electric motorcycles will be offered, and are expected to sell at a heavily discounted price.

According to Pickles, the lots are located across its branches in VIC, NSW, ACT, SA, WA and QLD, with bids to be accepted from anywhere in Australia and Internationally exclusively via its website.

ZERO Motorcycles relaunched in 2023 in Australia under distributor Peter Stevens Motorcycles, though INFO MOTO understands that the brand struggled to break through in an EV-resistant Australian motorcycle market, with some customers citing price and range-anxiety as major deterring factors.

The four concurrent Pickles auctions will run from Thursday 11 September to Tuesday 16 September. Click here to find out more.

Spencer Leech

Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. He also knows how to operate the big computery thing in the office. By night, Spencer plays guitar with Melbourne punk outfit LOUTS.

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