Ducati has launched Ducati Factory Made, a new customisation program that allows riders to configure their Multistrada V4 with bespoke colours, options and accessories directly on the Borgo Panigale production line.
The program debuts in Europe and marks the first time Ducati has offered factory-level customisation, enabling customers to specify their bike at the point of order with modifications completed during assembly rather than as aftermarket additions.
Ducati Factory Made centres around extensive colour and livery options spanning five distinct series. The Icone range represents traditional Ducati colours, while the glossy Style series emphasises elegance and modernity. The matt Sophistication collection offers an exclusive aesthetic, complemented by Performance Liveries and Ducati Corse Liveries inspired by the brand’s racing heritage.
The program expands Ducati’s collaboration with Automobili Lamborghini, following special editions of the Diavel 1260, Streetfighter V4 and Panigale V4. Selected Lamborghini Ad Personam colours are now available through the configurator, including Viola Pasifae, Arancio Xanto, Giallo Belenus, Blu Uranus and Verde Scandal.
Technical customisation options include cast wheels in multiple colours, forged light alloy or spoked wheels, and colour choices for the rear frame and brake calipers. Ergonomic adjustments extend to rider and passenger seat heights and suspension settings, delivering factory-assembled personalisation traditionally reserved for aftermarket modification.
Customers can also select combinations from Ducati’s established Touring, Adventure, Sport, Tech and Enduro packages to tailor performance and functionality to their riding preferences.
The Multistrada V4 Pikes Peak and RS models are included in the program with dedicated equipment and liveries. Configurator options for these variants focus on ergonomic choices such as seat height, brake caliper colours where not predetermined by livery selection, additional spotlights and carbon fibre components.
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