Australian motorcycle retailing giant Peter Stevens Motorcycles is to enter voluntary administration amid financial woes, a source has told INFO MOTO.
Peter Stevens Motorcycles, including Harley-Davidson dealership chain Harley-Heaven, are under threat of liquidation if the company cannot rectify its position.
The company is expected to announce it is entering voluntary administration today, with one insider telling INFO MOTO that employees will be told if the business will sell or liquidate within a four-week period.
Peter Stevens Motorcycles owns dealerships across Australia with brands Triumph, KTM, GASGAS, Yamaha, Kawasaki, Honda, Suzuki, Aprilia, Moto Guzzi, Can-am, with Vespa and Sea-doo.
The company also offers a comprehensive catalogue of riding gear and accessories from brands including Fox, Alpinestars, REV’IT!, Dri-rider, RST, Johnny Reb, O’neal , Garmin, and Helmet brands like Shoei, Bell, AGV, Arai, Bitwell, LS2, Nolan, and parts from Moto-cred, Mo-tow, KTM powerparts, MotionPro, DID, Motorex, Motul and techmate, among many others.
In 2023, Jessica Chiodo-Reidy took control and 100 per cent ownership of Peter Stevens Motorcycles retail businesses.
More to come.
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