Royal Enfield has recorded its highest-ever annual sales result, surpassing 1.2 million units in the financial year ending 31 March 2026, marking the second consecutive year the brand has crossed the one million unit milestone.
Indian domestic sales reached 1,107,343 units for the period, while international exports grew 23 per cent year-on-year to 131,316 units across more than 80 countries. The Asia Pacific region recorded 8 per cent year-on-year growth for the same period.
The Himalayan 450 adventure bike was a standout performer, posting annual sales growth of more than 53 per cent in markets outside India.
During the year, Royal Enfield expanded its Asia Pacific footprint with entry into two new markets, Hong Kong and Taiwan. The Hong Kong presence was established through a flagship showroom in Chai Wan, while Taiwan’s first showroom opened in Hsinchu with Taikoo Motors as the authorised distributor.
The brand also collected a string of regional awards. In Thailand, the Super Meteor 650 took out the Best Cruiser in Middle Weight segment at the Annual Thailand Bike of the Year 2026 Award. In Malaysia, the Guerrilla 450 won Best Modern Classic Bike of the Year. In Russia, a custom build based on the Super Meteor 650 placed first in the Metric category and second in Freestyle at a major custom competition.
Royal Enfield’s rental presence across Thailand, Japan, Australia, Cambodia and Mongolia now covers more than 400 motorcycles operated by tours and rentals businesses, spanning 350cc, 450cc and 650cc models.
The result coincides with the brand’s 125th anniversary, marked at EICMA 2025 with the unveiling of the Classic 650 125th Anniversary Special Edition, the Himalayan Mana Black Edition and the Bullet 650.
Royal Enfield currently operates through more than 2074 stores across India and approximately 1212 stores in over 80 countries worldwide.
Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. By night, Spencer plays guitar with Melbourne punk outfit LOUTS.
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